Global Strategic and Creative Lead
Over 2.7 Billion earned media impressions.
500 Million social media impressions.
20+ shiny awards for someone’s bookshelf.
Embraced by tech outlets (Mashable.com, Engadget.com, TheVerge.com) as well as lifestyle press (EOnline.com, GQ.com, Refinery29.com), and national news (USAToday.com, NBCNews.com, Good Morning America). International press included outlets from the U.K., Hong Kong, Mexico, Italy, Brazil, and Australia. Successfully became a mainstream topic of conversation during the busy holiday season.
In the Netflix spirit of learning and experimenting, we listened to the bold ideas shared by users to find the next thing they really wanted in a custom Netflix experience. We created a real, working prototype for series of playful gadgets and released DIY instructions for makers to create their own. We reinforced Netflix’s position as industry innovators, and communicate that the brand puts viewers in control of how they enjoy their entertainment.
Cultural tension: Netflix has created a lot of “first-world” problems.
Projects include: Netflix Socks, Doorbell, Personal Trainer and “Netflix and Chill” button.