THE RESULTS
We posted the video on facebook during valentine's day weekend. 
39% Engagement rate
2.6+ million views
15k+ likes
2k+shares

Press Coverage: 
Adweek
Creativity Editor’s pick
Forbes
ClickZ
Mashable

and more...

 

 

 

MY ROLE
Sr. Global Strategic and Creative Lead

INSIGHT
Netflix and the way that viewers watch content today is impacting relationships with new behaviors. 25% of people said they have found someone more attractive based on the shows they watched. One in ten (11%) have asked someone out or agreed to a date based solely on show-compatibility (you both like the same TV shows or movies). 

IDEA
"Before you "Netflix and Chill" you might need to binge-watch some Netflix shows to attract your mate in the first place. That's the message from this cute Valentine's video from Netflix, in which a guy watches the entirety of "Orange is the New Black" to get the girl. We see him bingeing on the series in the shower, out running and even in a meeting. But will his efforts impress her? It's set to a parody of The Proclaimers' "500 Miles," with the lyrics changed to "I would watch 500 hours." (Ben Kweller is responsible for writing and singing this version)."  - Creativity