BLAKE LIVELY & RYAN REYNOLDS | PRESERVE
Creative Director / Brand & Creative Strategist / Merchant
(my role was beyond responsibilities of a creative director so I wanted to include an overview of the project as well as the creative product.)
To launch a website founded by Blake Lively and Ryan Reynolds based on three guiding principles.
1. to tell authentic stories about artisans and their products.
2. To curate of one-of-a-kind groups of products
3. To make Philanthropy and integral part of each step.
“I wish you could redo my childhood based on what you have created here.” - client
Launching Summer of 2014
OPPORTUNITY OF A LIFE TIME
Birthing a lifestyle brand, being involved in every little detail of this process, being able to guide and direct the most talented group of people and creating a global market place that follows the principles of Economy of Purpose is one of the biggest and most important opportunities of my career.
STRATEGY AND OVERVIEW
PRESERVE WEBSITE (work in progress)