I'm a creative director. I believe in simple, significant, insightful, culturally relevant and human ideas.

“A consumer constructs a brand as a bird constructs a nest – from small scraps collected here and there.”


Philosophy & Approach. Brands cannot earn levels of respect and trust by stating value propositions, but rather they are earned through time by consistently delivering on their brand story. I have had the privilege to create consistent brand stories through content, innovation, experience and product for brands such as Netflix, TOMS, Mexico, Tabasco, PayPal, Cisco, Yahoo!, AMPM, Scion, Disney, PAIGE denim, Forward, Blue Microphones, AEG and American Film Institute. 

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People & Places. I build and grow teams. How? Along the way, I've met talented people that inspired me to become a better creative and leader. I've worked at places on their way down and some on their way WAY up. I am who I am and do what I do because of these experiences.

Selected Awards

One Show
WEBBY: multiple honorees
AICP Next Awards
Cannes Lion Short List x2

Selected Press

The New York Times
The Wall Street Journal
USA Today
Fast Company
E! Online